Chapter 5
“Place” has everything to do with the kinds of relationships we cultivate. “Being spaces” can be found in residential developments, public areas, offices, or stores where a welcoming climate enables strangers to become consequential strangers. Being space is a win-win: consumers feel safe and known, and they broaden their own convoys. Entrepreneurs earn glowing recommendations, repeat business, and a healthier bottom line.
Consequential Strangers is now in bookstores and available online:
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